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as we go running full steam into 2017, we’ve been bombarded with information about what we can expect in marketing trends. what have we discovered? Video, video every where. here are the results of a survey from 49 marketers and consumers, which detail exactly what’s going to happen with video and social media this year.

Facebook Live

78% of businesses that have used Facebook Live said it was an effective marketing tool.

Facebook Live is a fantastic new trend, it’s so versatile, and instantly connects you with your audience. You don’t even need a fully defined plan, Live lets you connect with the people who care most. Your followers can receive notifications when you go live so they know to tune in to your broadcasts at just the right time.

And it’s free! No marketing budget, just hit live and Facebook does the work for you. It’ll send out push notifications to your audience, notifying them that you’re live – which of course encourages more people to watch it.

Tell fans when you’re broadcasting ahead of time.
Build anticipation by letting your audience know when you’ll be going live with a written post. We’ve found one day’s notice gives people the right amount of time to tune in.


85% of businesses that have used Instagram video said that it was an effective marketing tool.

Instagram recently rolled out the live video feature, same as Facebook, which means you can now do live broadcasts. However, on Instagram, once the stream’s finished it’ll disappear. For marketers, this is still a beneficial feature to utilize. Spend some time taking part in Instagram live stream videos, ask questions and wait for a response from the host. It makes the viewer feel part of a community, and because it won’t stick around forever, it almost feels like exclusive viewing.

It’s easy to go live — just swipe right from feed to open the camera, tap the “Start Live Video” button and start sharing for up to an hour. Your friends may get a notification when you go live so they can tune in. While you’re live, you can pin a comment for everyone to see or turn comments off altogether.

When a close friend or regular customer shows up as a viewer on your Instagram Live video, make sure to give that friend or customer a shoutout and ask a question that proves your connection, like, “Hey Marta! How’s your goldfish doing?” It makes that person feel special and lets everyone else know you’re a real person with real friends and customers you care about. It humanizes you and also lets people see how well you treat your customers.

What does this mean for you?

Take advantage of this new trend! With Facebook Live and Instagram Video, you don’t need to put a lot of money into production, just pick a time, let your audience know and Go Live!

We can help. Send out posts the day before and the day of to let your audience know, make sure comments and questions are managed and then take the time to respond to your audience afterwards, ensuring you know what your audience wants to see next time!

should we talk?

maybe over coffee?

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